Judea and Samaria is primed for Israel’s next major economic chapter. This is not a small or marginal population. More than 100,000 families, 10,000 small business owners, and countless employees make up the vibrant and growing ecosystem here. In this region—often classified as part of Israel’s periphery—economic development is not merely important, it should be viewed as a national priority.

Today, the Heartland Initiative – Israel had the honor of welcoming Member of Knesset Simcha Rothman and his staff for an in-depth fact-finding visit to explore the challenges and opportunities tied to this vital mission. The visit reflected growing interest in how strengthening local economies can help solidify the region’s future and create long-term prosperity for all.

Our journey began at Ancient Shiloh—the first Jewish capital and a cornerstone of our national story—where we met with Kobi Mamo and Moriya Shapira. Together, we discussed the urgent need to expand tourism, enhance security, and increase government support. Ancient Shiloh is far more than an archaeological site; it is the birthplace of Jewish life in the land. Building tourism here means sparking economic opportunity—encouraging restaurants, gift shops, artisans, and countless other small businesses to thrive.

Next, we visited Meshek Achiya, a boutique olive oil producer deeply rooted in the hills of Samaria. CEO Yossi Polak explained how, despite selling out of their award-winning olive oil every year, political restrictions prevent them from planting more trees or fully utilizing local water supplies—even though the region has ample natural resources. (Israel even exports excess water to Jordan.) The obstacles are not material—they are political.

Our final stop was Shiloh Winery, where master winemaker Amichai Lourie described similar challenges. Despite global recognition and demand, restrictive policies on land and water access limit their ability to grow, leaving vineyards to wither on the vine.

What became clear throughout the day is this: the resilience and pioneering spirit of Judea and Samaria’s residents drive the region forward. These men and women are not looking for handouts—they are asking for the freedom to create, invest, and build. They are entrepreneurs, builders, and contributors to Israel’s economy and society. Many of the barriers holding them back could be solved simply by government stepping aside and letting them succeed.

While this visit was a fact-finding mission, MK Simcha Rothman’s willingness to engage reflects growing momentum among leaders to consider new ways forward. The Heartland Initiative was honored to host this meaningful dialogue and looks forward to continuing to build bridges between local businesses and national policymakers.

Judea and Samaria is not just part of Israel’s geography—it is central to its future. And today is only the beginning.